Communicating with Intention


Communication (Photo credit: krossbow)

We can develop all kinds of great plans based on the vision and direction for our church or ministries, but if we do a poor job communicating those plans we limit our success. It’s been said that by the time we get tired of communicating the message, that is when our people finally start to hear it. That’s why having a plan for communicating is important. A couple of years ago, I stumbled into creating a Communications ministry when I realized I was having the same conversations with multiple people about how to communicate our ministry happenings in multiple ways to our church.

As I formed this team, I developed the following direction and plan for the ministry:

This ministry exists to communicate effectively to the our church family as well as the community in which we minister. The underlying goal of this ministry is to manage perception of our church through the different forms of communication we use.’

Message Mapping

This is the process of identifying upcoming events and happenings in the church and ministries that will need communicated and the most effective way to communicate it. Monthly promotional plans includes Sermon Series, Events, Ministry Opportunities and Other necessary areas to communicate.



Design a new site every 3 to 4 months, maintain current information, keep it relevant and fresh, continue to develop additional facits to enhance this communication and keep it important for members to frequent and guests to navigate easily

On Site Communications

We use table ads, worship handouts, Invite Cards, Posters, video/power point loop prior to services and banners as needed, and email newsletters.

Off Site Communications

This would cover Radio, Newspaper, Billboards, Magazines and any other off site advertising or marketing

Social media

This has become an important tool for almost instant communication to our church. We encourage people to become fans of our church. At the same time we manage the amount of communication through this source so that it doesn’t become white noise.


Banners, Logos, Images for services, series graphics, other imagery needs

Service Host

This is someone or a group of people (usually staff or key people) who is articulate and can engage people from the ‘stage’. They should be able to welcome people to services and make each person feel comfortable as well as clearly communicate upcoming events.

Initially many of these areas may be doubled up on the same people. But the goal should be to eventually develop people to take on one area of communication as a leader and then develop ministry teams of people to work in each area with them. This works great to meet with the team leaders (which makes up the Communications Team) to cast vision and simplify the messages and then allow them to work with their teams to make it happen. I found that meeting with them about every 6 weeks is effective.

I look forward to sharing more about this in future posts.


About John Herring

I've been in ministry for almost 20 years. In that time, I have had the opportunity to serve in a variety of roles including, Student and Children's Pastor, Worship and Media Pastor, Education/Small Groups Pastor, Associate Pastor, Church Administrator, Missions Pastor and 'other duties as assigned' Pastor. Many of these have been within the same church and I have had the opportunity to see a variety of changes and transitions in ministry over the past 20 years. I enjoy coaching, consulting, mentoring and investing in leaders to see them become who it is God created them to be. As I do all of these, I am also in transition from where God had me to where He is taking me and enjoying learning more about Him in the journey. I am blessed to have been married to a beautiful godly woman, Alisha, for 11 years and have 2 amazing kids. I continue to learn more about them, myself and God every day. View all posts by John Herring

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