Finding a different Perspective

A picture of a pair of Binoculars.

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In working with my communications team, I challenged them with the following questions.  This was intended to challenge our reality and allow us to begin thinking about how people really perceive us.  The truth is that everyone on our communications team are ‘insiders’ of our church which makes it hard to look at things from a different perspective.

But we should try to discover the answers to these questions so that we can more effectively communicate to and reach people around us.

These are the questions:

  1. What do the people in our community think about our church?
  2. What do different types of people in our church think about our church?
  3. What do you want them to think?
  4. What are you doing right now to change that? or reinforce that?
  5. What will you have to do to make a real difference in how people see you?
  6. Why would someone choose to visit our church?
  7. Who is making the first impression for your church and is that impression the one you want?

These questions prompted a solid 2 hours of discussion with my Communications Team and changed the way we were attempting to communicate to our church and our community.

If we attempt to honestly answer these questions or search out these answers on a continual basis, it will not only change our perception, but will allow us to begin to manage the perception of our church.  Have fun discussing these with your key insiders or your Communications Team.


About John Herring

I've been in ministry for almost 20 years. In that time, I have had the opportunity to serve in a variety of roles including, Student and Children's Pastor, Worship and Media Pastor, Education/Small Groups Pastor, Associate Pastor, Church Administrator, Missions Pastor and 'other duties as assigned' Pastor. Many of these have been within the same church and I have had the opportunity to see a variety of changes and transitions in ministry over the past 20 years. I enjoy coaching, consulting, mentoring and investing in leaders to see them become who it is God created them to be. As I do all of these, I am also in transition from where God had me to where He is taking me and enjoying learning more about Him in the journey. I am blessed to have been married to a beautiful godly woman, Alisha, for 11 years and have 2 amazing kids. I continue to learn more about them, myself and God every day. View all posts by John Herring

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